Category Archives: Advisory|Strategic Guidance

Why Forming a Mission Statement is Critical to Your Marketing Strategy

If you don’t know the answer to this question, your customers surely won’t either. More importantly, if you don’t know, you won’t be able to tell your customers why they should choose you over your competitors. Answering this simple question is critical to forming a mission statement and creating your marketing strategy. Undoubtedly when you

Designing Your Business to Meet Your Financial & Personal Goals

Very few businesses start ‘with the end in mind’ and design it from the ground up. Most businesses grow by default with people, systems, culture, clients, numbers, habits and attitudes. If you take a good hard look at your business today, is it exactly what you want it to be? We would suggest that you