Author Archives: Whittaker

Do You Know How to Measure What Really Matters In Your Business?

While working on the content for our firm’s upcoming presentation on benchmarking and key performance indicators, I’ve been focusing on measuring what matters to businesses and how they can measure for the best results.  It occurs to me that many business owners and business managers may not know what really matters.  Many business owners know

What Type of Customer Relationship Builds Value for Your Business?

This month, we’re moving into ‘Customer Relationships’, the fourth part in a nine-part series on the Business Model Canvas.  Customer Relationships are the different types of relationships we can have with our customer segments, how costly they are, and how they align with the rest of our business model. There are six specific categories of