Last month I shared the first segment of the Business Model Canvas with you, which was the ‘Customer Segment’. This month, we’ll dive into ‘Value Propositions’, the second segment of the Business Model Canvas. Value Propositions have also been coined “unique selling proposition” or “core differentiators.” For me, this is one of the most exciting
Author Archives: Whittaker
In the last two months, I covered the first two sections of the Business Model Canvas. This month, I’ll cover the third section, which is ‘Channels’, or the way that you reach your customers and deliver your value proposition. Companies interact with their customers through communication, distribution and sales channels. Thus, channels are touch points
Last weekend I was at a swim meet with my daughter. Just before her first event she said, “Dad, I’m nervous, I have butterflies in my stomach.” To put this in perspective, she has been swimming competitively for the last six years, and that would amount to several hundred events over that time period, so